BRANDING & BUSINESS IDENTITY
YOUR brand , is an extremely important marketing tool in which your company creates a name, symbol or design that is easily identifiable as belonging to your vision. This helps to identify your product or service and distinguish it from other products and services. Your brand is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.